Full-control & flexibility
You decide what features should be included or enhanced, where to host the site etc.
No subscription plans or monthly fees for using the software.
Your bandwidth and number of transactions are not restricted. Sky’s the limit.
Suitable for larger web stores
It’s a good option for both small shops that grow continuously or large enterprise web stores with thousands of products.
Popular software choice
Extensive documentation for developers, forums, wiki, guides.
High upfront cost
Expenses for building your own website are always higher than a monthly cost of any commercial software
More time to set up
You’ll have to wait until the site is built and ready to use.
You have to pay for updates and maintenance. The price depends on an hourly rate of a developer.
Extra time to learn
You’ll have to spend some time learning how to use your website.